For the special 20q1, this year's water purifier market is relatively prosperous. According to the third-party Omni channel data, the retail volume of 21q1 this year reached 4.18 billion yuan, an increase of 41.6% over the same period of last year, and the retail volume reached 1.934 million units, an increase of 32.3% over the same period of last year. However, compared with the normal year 19q1, the retail sales decreased by 16.7%, showing a weak trend, which means that the water purification market has not yet returned to the normal level and needs further efforts.

  From the perspective of channels, the passenger flow of the offline market in the first quarter of this year recovered obviously. However, due to the impact of the epidemic, many consumers were unable to do offline shopping and began to do online shopping. After a long time, they got used to the convenience of online shopping, which also led to the inclination of offline flow to online. From the perspective of marketing, the current marketing channels tend to be younger, such as live broadcast, stars, technology KOL evaluation and IP customization that young people are interested in. However, to trigger consumers' desire to buy, it still depends on e-commerce platforms, word-of-mouth and activities.

But at present, the home appliance market of the first and second tier cities in China is gradually saturated. If we want new development opportunities, we have to open up a new world. The sinking home appliance market represented by the third, fourth and fifth tier cities, towns and villages will become the battlefield for many businesses.

However, this year, the cost of raw materials rose, the pressure on corporate profits was quite large, and the overall average price began to show an upward trend. In addition to the decline of the average price of activated carbon water purification products, the average price of other water purification technologies increased to varying degrees.

Many enterprises began to adjust the functions of water purifiers, hoping to improve the dissatisfaction of consumers caused by product premium through intelligent, high flux, integrated heat purification and water quality mineralization. Furthermore, from the perspective of the overall trend of the home appliance industry, it is imperative to extend the water making scene of the water purification industry, subdivide the water purification function, and personalize the water purification products.

Although the water purification market recovered steadily in the first quarter of this year, the market competition is still very fierce, and the enterprises in the industry have to make their own plans to ensure that their own brands will stand for a long time in the next challenge.